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WELCOME TO THE UNEXPECTED!

We take the AYFW international to open the Milan Fashion Week calendar and invite you to an invigorating fashion experience: Be part of this journey and enjoy your favorite brands with curiosity, unprohibited self-expression and open minds. Discover our AYFW Village all day long and experience something never seen before. We are looking forward to surprise you with the unexpected!

The ABOUT YOU Fashion Week is EXCLUSIVE FOR EVERYONE.

See all looks from our runway shows on aboutyou.com and shop directly via our new live shopping tool. Because fashion is for everyone, everywhere, everyday.

Together with our stars and creators we let you experience our ABOUT YOU Fashion show and other fashion shows from popular brands like HUGO, 6PM, adidas by Stella McCartney, LENI KLUM x ABOUT YOU, LEVI’S, a lot less by Lena Meyer-Landrut, Puma, G-Star RAW, LeGer by Lena Gercke, Guido Maria Kretschmer Collection, LASCANA, HOERMANSEDER x ABOUT YOU and DENIM TOM TAILOR.

You will find all highlights from the AYFW on YouTube, Instagram, TikTok and Online fashion from over 500 top brands at ABOUT YOU.

Tuesday
September 20th | 9 PM
Wednesday
September 21st
12 PM
adidas by Stella McCartney
03 PM
HUGO
06 PM
6PM
09 PM
RÆRE by Lorena Rae
Thursday
September 22nd
12 PM
Lascana
03 PM
PUMA
06 PM
LEVI’S
09 PM
LENI KLUM x ABOUT YOU
Friday
September 23rd
12 PM
a lot less by Lena Meyer-Landrut
03 PM
DENIM TOM TAILOR
06 PM
Guido Maria Kretschmer Collection
09 PM
G-Star RAW
Saturday
September 24th
12 PM
#RethinkFashion
03 PM
HOERMANSEDER x ABOUT YOU
06 PM
WhyNot.
09 PM
LeGer by Lena Gercke

This was the ABOUT YOU Fashion Week 2021 where we invited you into a world free of gender norms and discovered the power to create our own identites. Check out our highlight moments here!

PARTNERS