This year we took the AYFW international and opened up the Milan Fashion Week calendar. Enjoy the shows of your favorite brands right here with curiosity, unprohibited self-expression and an open mind. Follow our journey and you will be surprised with the unexpected!
The ABOUT YOU Fashion Week is EXCLUSIVE FOR EVERYONE.
See all our runway looks on aboutyou.com and directly shop via our new live shopping tool. Because fashion is for everyone, everywhere, everyday.
Together with our stars and creators you can now experience our ABOUT YOU Fashion show and other fashion shows from popular brands like HUGO, 6PM, adidas by Stella McCartney, LENI KLUM x ABOUT YOU, LEVI’S, a lot less by Lena Meyer-Landrut, Puma, G-Star RAW, LeGer by Lena Gercke, Guido Maria Kretschmer COLLECTION, LASCANA, HOERMANSEDER x ABOUT YOU and TOM TAILOR DENIM.
You will find all highlights from the AYFW on our website, YouTube, Instagram, TikTok as well as Online fashion from over 500 top brands at ABOUT YOU.
This was the ABOUT YOU Fashion Week 2021 where we invited you into a world free of gender norms and discovered the power to create our own identites. Check out our highlight moments here!