We take the AYFW international to open the Milan Fashion Week calendar and invite you to an invigorating fashion experience: Be part of this journey and enjoy your favorite brands with curiosity, unprohibited self-expression and open minds. Discover our AYFW Village all day long and experience something never seen before. We are looking forward to surprise you with the unexpected!
The ABOUT YOU Fashion Week is EXCLUSIVE FOR EVERYONE.
See all looks from our runway shows on aboutyou.com and shop directly via our new live shopping tool. Because fashion is for everyone, everywhere, everyday.
Together with our stars and creators we let you experience our ABOUT YOU Fashion show and other fashion shows from popular brands like HUGO, 6PM, adidas by Stella McCartney, LENI KLUM x ABOUT YOU, LEVI’S, a lot less by Lena Meyer-Landrut, Puma, G-Star RAW, LeGer by Lena Gercke, Guido Maria Kretschmer Collection, LASCANA, HOERMANSEDER x ABOUT YOU and DENIM TOM TAILOR.
You will find all highlights from the AYFW on YouTube, Instagram, TikTok and Online fashion from over 500 top brands at ABOUT YOU.
This was the ABOUT YOU Fashion Week 2021 where we invited you into a world free of gender norms and discovered the power to create our own identites. Check out our highlight moments here!